Nov 12, 2024
Great copy is the key to a thriving business. If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience. This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads...
Oct 22, 2024
One of the most powerful strategies for building a successful business is often the most overlooked: niching down. As the market becomes more saturated, it’s not enough to be a generalist—you need to specialize and serve a specific audience to truly stand out. We explore why narrowing your focus allows you to...
Oct 7, 2024
One of the common themes I've learned over the years and after over 200 episodes is that business is business. The same principles apply for most businesses starting out and the keys to success are basically the same. So when I had a chance to interview Michael Silva, I jumped on the opportunity.
Michael is a...
Sep 11, 2024
When we hear about successful businesses, we often hear stories about the strategies that got these businesses to where they are. Whether that was a brilliant marketing campaign, or a unique branding idea. But we often don't get a glimpse of the mindset shift required to make radical changes in ourselves,...